My career began at the Disneyland Resort, where I developed a deep understanding of guest experience, brand standards, and the power of human-centered storytelling. In Guest Relations, I navigated high-pressure situations, collaborated cross-functionally across multiple lines of business, and supported high-profile guests with professionalism and empathy. Serving as a trainer and leader further strengthened my ability to communicate clearly, guide teams, and foster a culture rooted in service excellence.
While I valued creating meaningful experiences in person, I discovered a growing interest in shaping those experiences digitally. That shift led me into communications and marketing, beginning with Disney Destinations in Celebration, Florida. There, I managed internal and external communication projects across the sales portfolio, developed written and multimedia content, and supported initiative launches that blended storytelling with strategic messaging.At UC Berkeley’s Student Affairs division, I expanded into full-scale communications strategy. As a Media Communications Specialist, I developed web, email, video, and digital resources supporting programs serving over 10,000 students annually. I coordinated cross-functional campaigns, optimized WordPress sites, and translated complex financial and institutional information into accessible, audience-centered content. This role sharpened both my project management skills and my ability to align messaging with organizational goals.
I later joined Disney Consumer Products in Global Public Relations, where I supported integrated product launch campaigns generating over one million media impressions. My work included drafting press materials, coordinating influencer outreach, managing PR calendars, supporting media events, and tracking coverage. It was an environment that required equal parts creativity, organization, and strategic alignment.
Most recently, I worked within The Walt Disney Company’s Corporate Talent Acquisition Marketing team, developing platform-native social content that amplified Disney’s employment brand and supported recruitment campaigns. I collaborated cross-functionally to capture and shape storytelling initiatives, monitored performance insights to refine messaging, and contributed to multi-channel content strategies in a fast-paced corporate environment.
Across each chapter of my career, the common thread has been strategic storytelling rooted in audience connection. Whether supporting live guest experiences, global PR campaigns, or digital marketing initiatives, I approach communications with both creativity and structure — building content that is thoughtful, measurable, and aligned with clear brand objectives.
